Friday, 24 February 2017

WhatsApp introduces new time limited feature, 'Status'

This is trending on Nigerian Twitter
at the moment. WhatsApp has a
new feature called Status, which is
available to all users, iOS and
Android. It allows people to update
their statuses with photos, videos
and more. These updates will
disappear after 24 hours.
The icon for Status is located
between ‘Chats’ and ‘Calls’ on the
navigation bar of your WhatsApp
home-screen. Once
your Status is created, you can
control who sees it by specifying so
in your privacy settings. You can
also discover which of your contacts
has viewed your Status on a ‘view
counter’ at the bottom of the
screen.
WhatsApp currently has over 1
billion monthly users and hosts a
daily thoroughfare of about 60
billion messages. "By milking its
potential for multimedia usage,
WhatsApp can augment itself from
a functional messaging tool to a
platform that users go to for
entertainment."
It opens up fresh avenues for
monetisation, which can help offset
the opportunity cost of the
scrapping of its earlier $1 nominal
fee.
Looks like Facebook, which owns
WhatsApp, is still bent on beating
Snapchat at their game.

Tweet @Am_Lastborn

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